Every patch covered.

A complete brand for PATCH, a new UK field sales team whose brand ambassadors go into stores to promote and sell their clients’ products.

PATCH homepage on desktop
PATCH homepage on mobile
Sam CarterField Sales Manager+44 7700 900461
2,500+Trained brand
ambassadors
Site
Single-page site
Sector
UK in-store sales
Delivered
July 2026
The brief

PATCH puts trained brand ambassadors into shops across the UK, promoting consumer brands and selling their products in store. They had a name and a strapline, but no logo and nothing to build on, so they needed the lot, from business cards to a website.

What I did
  • A wordmark built around a connected A, set in a wide sans serif
  • A network pattern that runs off the edge of whatever it’s printed on
  • Lime on black, with Proxima Nova handling all the type
  • Uniforms, print, car wraps, illustrations and the website
On a phone

On a phone.

Line drawing of four PATCH ambassadors in uniform with lime lanyards
EVERY PATCH COVERED EVERY PATCH COVERED
2,500+Trained brand
ambassadors
In use

On a desktop.

patchagency.co.uk
Up close

The details.

Priya ShahBrand Ambassador Lead+44 7700 900218
Sam CarterField Sales Manager+44 7700 900461
The business card
Priya ShahBrand Ambassador Lead
The ID badge
Service
Region
Your brief

Sampling·Food & drink·Midlands

Book a field team
01 / 06
SectorFood & drink
Six sectors
We came to John with just a name and a strapline. He gave us the logo, the uniforms, the car wraps and the website, and it all looks like one agency.
PLeadership teamPATCH Field Marketing
The kit

Brand roll-out.

Flat lay of the PATCH uniform kit: soft-shell, polo, cap, lanyard, bottle and tote
Black polo shirts with lime collar tipping and the PATCH logo
Estate car wrapped with the PATCH logo and a lime network along the doors
Black cap with the embroidered PATCH logo and a tonal network on the side panel
Tom ReidRegional Manager+44 7700 900735
Priya ShahBrand Ambassador Lead+44 7700 900218
Black canvas tote with the PATCH logo and a lime network across the bottom
Black rain jacket, front and back, with the PATCH logo and network on the lower back
Black soft-shell jacket, front and back, with the PATCH logo and a lime network on the sleeve
Colour + type

Colours and type.

Aa
More work

Other projects you might like.

Your turn

Let’s make something people like to use.

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